6 Types of Live Video Content
Doing live video on social media can be nerve wracking, but it helps to be prepared with a topic and format in mind to help guide you through. No matter your industry, there are tons of different ways you can utilize live video to inform, engage, or entertain your audience. If you’re stuck on content ideas, comb through the list below and work these topics or formats into your upcoming content calendar.
Live Q&As are great because it allows you to position yourself as an expert in your industry with an engaged audience. Whether you’ve been in business for 10 weeks or 10 years, you have knowledge to share that will be of value to someone who knows even the slightest bit less. Come prepare with an overall topic or theme and invite your audience to ask you questions along the way.
Tutorials can be super fun, especially if you’re in a more hands-on creative industry like hair styling or makeup artistry, culinary arts, DIY home décor – you name it! Find a way to walk your live audience through a step-by-step process of how they can implement a skill.
3. Product or Service Announcement
Have a new product, service, or initiative you’re ready to share with the world? Plan to do live videos leading up to and including your launch day to get your audience excited about it. Tell them what it is, how you came up with the idea, and what benefits they’ll receive for buying, booking, or taking part.
People love to see how things work! Give a behind-the-scenes tour of your workspace, shop, or the tools you use to get the job done. Touch on the systems and processes you use to run your business, talk about new things coming down the pipeline, share a story about how you got into your industry – the possibilities are endless!
5. Myth Busters
Every industry has several myths attached to it. Make a list of the common myths flying around your industry or niche, and set the record straight during a live video. Your audience will appreciate you giving them the facts and you’ll be able to positions yourself as a leader in your industry.
Now who doesn’t love free stuff? Run a giveaway and use live video to discuss the details of the prize and how to enter. This could be a standalone video, or you can incorporate into any of the topics or formats above. You an even run a contest that’s only done through live video; people have to watch to be able to get all the details and to enter.
Live video can be done on the fly, but if you already know when you plan on hitting the live button, give your audience advance notice to increase attendance. People can always watch the replay so long as you choose to keep it available (can only be available for a max of 24 hours on Instagram), but the more attendance and interactions you have during a live video, the more your Facebook page or Instagram account will be discoverable.
Still stuck on what to talk about in a live video, or need a little encouragement to get you through your first one? I’m running a free 7-day Instagram challenge that among other things, will help you do just that. Registration closes Sunday March 18, and the challenge begins on March 19. Click HERE to register.