10 Tips for Website Copywriting
Being able to write great copy for your website or landing page is one of the most valuable skills you can have for your business. Your website is often the first impression someone has of you and your brand, so you definitely want to make it a good one. It’s not enough to slap a few words on a page and hope for the best. The content of your site should serve the purpose of converting visitors into customers or clients who invest in the products and services you have to offer.
Writing copy for your website can be tough, especially when it’s not your area of expertise. Luckily, I’ve put together a list of 10 tips for website copywriting that will actually entice your audience and increase your conversion rate.
1. Write using the language of your ideal customers or clients.
It’s easy to get into the habit of using industry jargon that only makes sense to other entrepreneurs of a similar niche. But does the terminology you’re using make sense to your target audience? Avoid using words or phrases only professionals in your field will understand (unless they’re you’re target audience) and think of words your ideal client is likely to use and type into a Google search.
2. Describe your target audience.
Talk about exactly who it is your business is geared towards. If your services are designed to help other female entrepreneurs with their online marketing, you’ll want to make that clear. You don’t want to make it hard for your readers to determine whether or not your business is right for them.
3. Section out your content.
One long page of plain text is overwhelming to the eye. Write your copy in different chunks and space them nicely throughout your page. Break up your text by mixing in a few visuals that will draw in your readers and maintain their attention.
4. Use your “About Me” section to talk about your experience.
It’s great to include a few fun facts into your “About Me” section. It helps your audience get to know you on a more personal level. But this section isn’t really about your personal life. It’s more about your experience as it relates to your position in your business. Talk about your passion, education and industry-related experience that got you to where you are today. This will help position you as an expert in your field.
5. Be clear on your offers.
Whether you’re a product or service-based business, it’s crucial to be clear on exactly what you’re offering. Your offer descriptions should clearly state: who, what, when, where, and how!
6. Talk about the benefits of working with you.
There are likely a number of people out there who offer similar products or services as you. Your copy should talk about what sets you apart from the herd. Include what benefits come along with working specifically with you and your business.
7. Have a clear call to action.
After you’ve described your products and services, make sure your call to action is clear. Let your readers know what steps to take next in order to work with or buy from you. Do they need to click a button to book a discovery call? Fill out a short questionnaire? Shoot you an email? Let them know!
8. Don’t ask for too much information.
If a reader needs to submit too much information before you they can get you on the phone or in a meeting, they’re likely going to turn away from your offer. Don’t make it difficult for potential clients to work with you or signup for your latest offer. The simpler the process, the more leads you’ll get.
9. Be strategic when it comes to using pop-ups.
Have you ever visited a website for the first time, and 3 seconds in there’s a pop-up about their latest offer or freebie? Give your readers a reasonable amount of time on your site before you bombard them with a pop-up. 3 seconds is hardly enough time for them to decide if they find your content to be of value.
10. Add in your personality.
Your personality is what’s going to really set you apart from the rest. You’re one of a kind so make sure your unique qualities show up in your copy. This will make it easier for site visitors to relate to you and your brand. It reminds them that there’s a real live person behind the business!
If you’re still feeling stuck on writing your blog posts or web copy and you want to hand it over to a copywriter, I can help! My blog writing services can be found HERE, but if you’re looking for help with your web copy, shoot me an email HERE through the contact page. After determining your specific needs, I’ll be happy to give you a quote!