7 Tips for Formatting Your Instagram Bio

Sometimes having a beautifully curated Instagram feed isn’t enough to attract your ideal clients. For some users, they won’t follow an account unless who they are and what they do is absolutely clear. Not everyone has the time to scroll through your feed in order to get the answers to these questions.

If your blog or business has a presence on Instagram, here is a list of things you’ll want to include in your bio to help attract target audience and grow your following. 

Profile Picture

If you’re a solo entrepreneur or have a small team, a headshot or a staff photo will go a longer way than a picture of your logo. No matter how unique you think your logo may be, it’s easy to get lost in a sea of other logos that use similar fonts, colours, and graphics. But you know what’s truly unique? Your lovely smiling face. Faces are easier to remember and recognize than generic images, so make sure yours is showing up in your profile.

Describe Who You Are

Remember, it’s not the attention of your friends you’re trying to get on Instagram. Make sure who you are is clear by including your job title.

Describe What You Do

Depending on your job title, you might need to elaborate on what exactly it is that you do. For example, the title I’ve given myself (for the moment) is marketing connoisseur and copywriter. Kind of vague right? In addition to having this title in my Instagram bio, I also go on to say that I specializing in helping business owners with their Instagram game. I (and you’re likely in the same boat) of course do a bunch of other things through my business, but in my bio I make sure to highlight the service I’m known for the most and would like to continue focusing on.

Describe Your Ideal Client, Customer, or Reader

Let your audience know exactly who your business serves. I primarily help female entrepreneurs with their Instagram marketing, and I make sure to say that in my bio. That way, if a man who works for a big corporation stumbles across my feed, he’ll know right away that my content and my business structure isn’t necessarily designed for him. From there he can choose not to follow me and continue searching for someone else who might be a better fit for what he needs.

Include Your Location

This is especially important if you have an office or a brick and mortar shop that clients or customers will need to visit in person if they want what you offer. However, even if you run a blog or an online business, including your location in your Instagram, bio can still be beneficial. Through Strategic Charm Boutique I can work with women across the globe, but because I live in Winnipeg I aim to work with a lot of locals. Having my location in my bio makes it easier to make those local connections.

Include a Call to Action

Use the link in your bio to direct your audience to your latest offer, blog post, podcast episode – anything that you’re trying to promote. Remember to keep it updated so it’s always in line with your latest post.

Use Emojis

Emojis are just a really fun way to spice things up. Use them to make your bio more visually appealing and give information in a fun way. I don’t recommend using more than five; too many starts to make your bio look a little spammy and harder to read.

Looking for advice on your current Instagram bio? Comment below with a link to your feed and I’ll be sure to check it out and give you some quick tips!