8 Tips for Getting the Most Out of Your Facebook Group Memberships
Facebook groups are all the rage right now. They’re great for interacting with other entrepreneurs, bouncing ideas off one another, and gaining new clients, customers, or loyal blog readers.
It’s easy to join a group and become a lurker – someone who pops in to read some of the posts, but doesn’t start or participate in conversations. If you find you’re still gaining knowledge by simply observing the action, then great. But to truly get the most out of your membership, I’ve put together a list of 8 tips for being part of a Facebook group and making it work for your business!
1. Introduce yourself.
As soon as you’ve been accepted into a Facebook group, pop in and introduce yourself to the other members. Tell them your business name, what you do, who your target audience is, where you’re located, and throw in a fun fact or two to keep things light.
2. Read the rules and regulations.
Most Facebook group hosts have rules and regulations that members are expected to follow. The rule I come across the most is that members are not allowed to hop in anytime and advertise their products and services. Typically the host of an entrepreneur-based Facebook group will have a designated day of the week for those types of promotions, so you’ll have plenty of opportunities to talk about your latest offer. Ignoring the rules and regulations of a Facebook group could easily get you removed!
3. Offer advice when appropriate.
A lot of Facebook group members join because they need a space where they can ask business-related questions from like-minded individuals. If another member asks a question that falls into your area of expertise, jump in and share your knowledge. They’ll appreciate your advice, and who knows; you might be top of mind the next time they need help!
4. Ask for questions and opinions.
Asking for advice is just as great as giving it. Remember, you’re in a group where other members are jumping over some of the same hurdles as you are. Don’t be afraid to ask questions and seek the opinions of your peers. You’ll be surprised at how much knowledge you can gain from even the smallest group of people.
5. Respond to members who are looking for products or services you provide.
Although you might not be allowed to jump in and promote your products and services anytime, you can of course respond to those who are looking for the type of help or products you provide! I’d be lying if I said that one of my favourite parts of being in a Facebook group isn’t that fact that I gain new clients from them. If another member is searching for a web designer and that just happens to be something you provide, respond and let them know you’d like to talk with them further about their needs. Leave a link to your website or your email at the end of your comments so they have another way to get in touch with you.
6. Participate in the daily prompts.
As I mentioned earlier, most Facebook group hosts will have daily themes and prompts (i.e. post a link to your latest blog post, share a tip related to your industry, tell us your goals for the week, etc). These prompts help keep the groups’ content flowing, so make sure you dive in and participate.
7. Use a good headshot for your personal Facebook profile picture.
Sure it’s nice to have a photo of your kids as your profile picture, but it’s not the most beneficial when it comes to being in a Facebook group. Members want to see your face, especially if they’re hoping to find you on other social media platforms. If they like they vibe you’re giving in the group, they’ll likely check out your Facebook profile and will be looking for a familiar face.
8. Update the information in your personal Facebook profile.
You have no idea how many times I click on an entrepreneur’s Facebook profile, and they don’t list their own business as their place of employment! Even if you’re working a 9-5 job in addition to your side hustle, the name of your blog or business should be listed in your profile as another place of employment. And if you have a Facebook page for your business, make sure to include a link to that in your bio as well. Sometimes I’ll be in a Facebook group and a member will post something of interest to me. After that post I usually want to learn more about them and what they do, which again…is difficult when this information isn’t provided in their profile.
Like I said, if being a lurker in a Facebook group proves to be useful to you, then you’re of course welcome to continue on with this tactic. But if you truly want to build relationships with other entrepreneurs, gain knowledge that will help you become a better business owner, and attract new clients or customers, follow the 8 steps above! You only get out of life what you put in.
If you've mastered the art of getting the most of your Facebook group memberships, you might be interested in starting a Facebook group of your own! Click HERE to book a one-on-one strategy session to help get you started!