4 Instagram Features You Should Be Using Consistently

Instagram has been rolling our changes and updates nonstop since last spring, and it looks like just keep on coming. Lucky for us entrepreneurs, all of these changes can be used to elevate our Instagram marketing, so whoo hoo!

There are a number of Instagram feature options available, but let’s talk about four of them that are complete game changers.

Instagram Stories

Instagram stories came out last summer and it was a shock to most users. A lot of Instagrammers were contemplating whether or not their business needed a presence on Snapchat, and when Instagram stories came out, a lot of people were relieved they didn’t need to add yet another social media platform to their marketing mix.

An Instagram story is a great space to put behind the scenes content. Your audience is interested in what you’re doing to create your products and services, so why not give them a sneak peek to give them a better understanding of what you do, and to get them excited for your next launch. Throw in a mixture of photos and short video clips and you’ve got a great story going on.

A bonus of Instagram stories is that each individual story disappears after 24 hours, so there’s no need to stress about being super polished when you’re posting videos, or to spend hours editing the perfect photo. Relax, throw in a few quick posts when you have something to share, and you’re good to go.

Instagram Live

I know the thought of hosting a live broadcast is scary for a lot of people. Heck, even I get nervous from time to time. But similar to Instagram stories, hosting a live broadcast doesn’t mean you have to present yourself as perfect and polished. The broadcast disappears immediately after it ends so no one’s going to look back and point out all of the mistakes you made. And even if they could, so what? Nobody’s perfect!

Doing an Instagram live is a great way to teach something to your audience in an informal setting. Just the other day I hosted an Instagram strategy session using the live feature and it was great! I was able to reach an audience of over 20 people and provide them with quick tips and tricks for creating an effective strategy tailored to their business. Not only can you host live trainings, you can use this feature to show behind the scenes of your photo shoot, how to prepare your favourite dish, or just as a space to talk about your day and what you’re working on.

Save Button

If you click the little banner button on the bottom right corner of an Instagram post, you can save that post in a space where you can return to it whenever you want. This is great for saving posts you want to re-post at a later date and for inspiration you want to refer to as needed, but that’s not all it’s good for.

One of the main reasons you’re marketing your products and services on Instagram is because you know there’s an audience on the platform who would be interested in what you have to offer. Use the save feature to save posts from your ideal clients or customers. At the end of the week or the month, go through all of your saved posts and make a list of the accounts associated with each one. Those accounts are now members of your hit list; a list of people you intentionally want to engage with on a regular basis so you can build that know, like, and trust factor with them. The better relationship you build with people on your hit list, they more likely they’ll be interested in paying for what you have to offer. 

Instagram Slideshow

As of two weeks ago you can now post up to 10 photos or videos in a slideshow that shows up in one single post.

Posting too often in one day on Instagram can turn away followers and make you look a little spammy. Sure if you’re only doing it once in a while you’ll be find, but doing it on a regular basis is harmful. Now that we have Instagram slideshows, you can go ahead and share up to 10 photos at a time without overwhelming your audience.

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