Showing Your Personal Brand on Instagram
There are many reasons why I love Instagram. One of them is because it provides a space where you can market your business, connect with likeminded people all over the world, and share personal tidbits all in one beautiful space.
Facebook pages are great for providing your target audience with information and tips related to your area(s) of expertise and their interests, but it’s not often helpful when it comes to connecting with people on a deeper and more personal level.
As a boss babe building your empire, letting people get to know the real you can affect how fast your brand or business grows. A few quick reasons for giving your audience a glimpse into your life outside your business:
- It reminds them there’s an actual human behind your brand
- Gives them a chance to find a common interest between you
- Helps you build the know, like and trust factor with your audience
- Lets them see the unique qualities that separate you from the herd
- Makes you and your business more memorable
When I’m working with clients enrolled in Instagram Boot Camp, a common struggle they have is showcasing their personal brand on Instagram.
“I don’t know what to post.”
“Does anyone really care what I had for breakfast?”
“My life is too boring to share anything personal.”
I hear these phrases time and time again, and this is how I respond:
I don’t know what to post.
Start by narrowing down your ideal client or customer. What are their habits, interests and struggles? After writing out this list, circle the ones that reflect you personally. If you’ve come to the conclusion that your ideal client is a woman who does yoga every morning and drinks a lot of green smoothies, and you ALSO have a daily yoga and smoothie ritual, talk about that on Instagram in addition to your business related posts. You can post your favourite smoothie recipes, give a rundown of your practice in your Instagram stories, and create posts asking for advice on new forms of yoga you’re looking to try.
Does anyone really care what I had for breakfast?
Yeah they do - especially if you a have nice photo to share. People loooooove looking at pictures of tasty eats. Heck, that’s all Instagram was a couple of years ago. If you’re stuck on what lifestyle-related post to put up one day, post a picture of one of your meals or a drinkable treat. In the caption, either talk about the food you’re posting about (recipe, where you bought it from, how good it was, etc) or just talk about what you’ve been up to that day or what you have going on later.
My life is too boring to share anything personal.
So you’re not a lion tamer. Doesn’t mean your life isn’t interesting. Showing your personal brand on Instagram doesn’t mean you have to be wildly entertaining. I mean hey, if that happens then great. But don’t be discouraged if you feel you live a typical day-to-day life.
Believe it or not, folks actually enjoy seeing people doing everyday stuff. It makes you more relatable. Start by thinking of the different aspects of your life and turning some of those into weekly series. I.e. Fitness Friday if you’re into fitness, Wardrobe Wednesday if you’re into fashion, or Movie Monday if you’re a huge movie buff.
Depending on your comfort level, you can post your views and opinions as they relate to religion, politics, or what you would do if you had the power to change one thing in the world today. If you take this route, be prepared for people to publically disagree with what you have to say, be smart, and be respectful. Once you post something risqué on the internet that you regret sharing, it can be impossible to stop it from spreading and living in the interwebs forever.
Still have questions about how to show your personal brand on Instagram? Drop them below and let’s chat!