4 Things that make you Look Spammy on Instagram

Whether your brand is fun and outside of the box, or polished and chic, you need to be positioning yourself as a professional on Instagram.

When people are deciding whether or not to follow you, they often base their decision on anything from the look of your feed, to your bio, to the way you interact with them or your current followers. Yes you’re a business, but people want to know there’s a human behind that business.

Here’s a list of things you might be doing on Instagram that make you look like a spammy non-human!

1.     You don’t have a bio. Or, your bio is a random quote that has little or nothing to do with your business. How are people going to know you’re legit if you don’t bother to tell them what your business is about?

2.     You automate your comments. Please stop doing this. Like, now! Automating your comments doesn’t work because you don’t know exactly what has been posted, so your auto comment is either really vague, or it doesn’t make sense. You know how many times people auto comment “Amazing shot!” on my posts? Sometimes my photo is just a pen and paper…what’s so amazing about that?

3.     The majority of your posts are random images (likely stolen without permission or giving credit) that have a bunch of random quote overlays on them. How are these random quotes related to your business? What value are you giving your audience? Why are you doing this???

4.     You’re blowin’ up everyone’s Instagram feed. All. The. Time. Yes, to grow your audience and to help you stay relevant on Instagram, you should be posting 2-3 times per day. And sure, add in a fourth post if you’re at an event or you’re doing something super awesome that everyone wants to see. But posting 10 times a day to Instagram (especially within a short time frame) is way too much. People will start to get sick of seeing your posts every two seconds, and they will unfollow you. If you have a bunch of photos you want to share in one day, stick them in your Instagram stories.

So there you have it, folks. Stop doing these spammy things and I promise your audience will be grateful.