3 Reasons You're NOT Growing Your Audience on Instagram

If you’re a blogger or business owner with an Instagram account, you probably know that growing your audience is beneficial to you. Instagram is a great platform for you to use to promote your business. It allows you to share your brand story through a collection of pretty images, and it provides a great space for you to interact with your audience…a.k.a., potential readers, customers, or clients.

Now, having thousands of followers doesn’t necessarily mean that your Instagram account is getting you the results you’re looking for, but it does help. Having a fair amount of followers gives you some online credibility. People who stumble across your feed will often take note of how many followers you have. The more followers you have, the more popular and trustworthy people think you are. As much as having a large following can help you, don’t jump to the idea of buying followers. Seriously. Don’t do it. What you do want to do is grow your following organically, and I’m here to tell you three reasons why this ISN’T happening for you:

1.     Your Instagram bio is unclear. You have to tell people exactly who you are and what you do. This will help them decide if they have an interest in following you.

2.     You don’t post on a regular basis. People choose to follow you because they saw something they liked and they want more of it. If you’re only posting a few times a week, what are the chances they’re going to see those few posts when they’re following 1000 different people?

3.     You’re not using the right hashtags. Hashtags are great because it allows people to search for specific content. If your feed is full of made-up hashtags that have only been used once or twice, how are people going to find your posts?

There are a number of other reasons you might not be growing your Instagram audience, but the above are the most common factors.

I know what you’re thinking; “She just told me what I’m doing wrong, but is she going to tell me how to fix it”?

Why yes! Yes I am!

From June 6th – June 12th I’m hosting a FREE 7-day Instagram challenge! With the #StrategicInstaChallenge I’m going to help you grow your audience, increase your level of engagement, and give you the tools you need to create consistent content. To learn more about it or to signup, click HERE!