4 Tips on Blogging for SEO
Blogging for SEO is one of the best things you can do for your website’s SEO score. Having an active blog means pages are always being added to your site, keyword rich content is being added to your site, there are more links that exist to link back to your site, there are more sharing opportunities that link back to your site, and your readers come to see you as a thought leader in whatever topic you write about.
Believe it or not, especially when you’re first starting out, there are best practices when blogging for SEO. There is no wrong way, but there are better ways to do it than others. Always remember that Google wants to give its searcher the best, most relevant, most updated answer to their question. There are ways to format and write your blog post that will make you look like the perfect resource to Google.
Keep in mind that following these guidelines doesn’t mean you’ll automatically rank #1 for every post. But it means that you’ll be preferred over many similar posts that have poor formatting and keyword planning.
Keyword Use When Blogging for SEO
Whenever you develop a keyword strategy, you always want to make sure to include something that people will actually search. Something like “SEO” is way too vague to try to rank for. However, “blogging for SEO” (the keyword target for this post!) is something a little more specific that someone may actually put into a Google search.
You’ll want your keyword to appear:
● In the title of your post
● In one of your subtitles
● In the first sentence or paragraph of the post
● 3-5 times inside the content of the post itself
● Within the anchor text of a link (which we will go over more later)
Using keywords enough and in the right places, but not stuffing them in every sentence, tells Google that this post is genuinely about a certain topic.
Formatting Your Post Clearly
When you’re blogging for SEO, you want to format your post like you would a college essay. This means you want paragraphs that aren’t too long (3-5 sentences), sections with subheadings, a bulleted or numbered list, bold text, and italic text.
But why? Think about when you yourself are searching on Google. If you’re looking up how to do your taxes, chances are you want something simple and easy to follow. Say you open up two results that Google suggests.
The first is two huge blocks of text with no subheadings or differentiation. It’s almost impossible for you to skim to find your answer.
The second separated into sections with subheadings; you can immediately find the section you are having trouble with. There is a bulleted list of steps for you to follow that immediately catches your eye. The one answer you’ve been searching for is there in bold.
Which are you most likely to refer back to and share when a friend has trouble with their taxes?
Formatting makes your post easy to read and while it may come as a surprise to you, Google takes this into account.
Including Links Where You Can
You should include at least one of each of the following types of links in your post: a link from another site and link to another page on your website.
An inbound link from another site shows that you have done some research to write your post. Think about that college essay again - you always need to include a bibliography to cite your sources and give validation to your information.
Link to another page on your own site because it creates a web of links throughout your site. This keeps visitors on your site longer and shows Google that the information on your site is connected. If you blog about SEO and social media, and you link your SEO posts to other SEO related posts and social media posts to other social media related posts, Google sees and understands that organization.
Bonus: Make sure to include your keyword in the anchor text of your link. (Anchor text is the words that act as a link. For example, I write a decent amount about marketing and blogging for SEO on my own site!)
Using SEO Rich Images
This last guideline is probably the most simple and the least time consuming, but is very important. Make sure that any images you use have a filename that includes your keyword. Also make sure the alt tag of your image contains your keyword. You can edit the alt tag of your image in the media editor of whatever website builder you use.
Allie is an all around Internet marketing enthusiast. If she had to pick one profession, it would be web designer since designing and building marketing sites is her favourite thing to do. But she loves the entire world of online marketing, from SEO to social media marketing to content creation. Her freelance business is built around affordability, education, and quality results for everyone, no matter their experience level. If you're struggling with your SEO, it might be time for an audit! Click HERE for more info!